It is strange, time and space have dilated a lot for everybody and everything has been very quick and slow and weird. But I also don’t want to get too American, being somewhere this bizarre somehow makes me feel much more British. Has staying there helped you with working on the releases? Preparing the whole release thing from here has been nice though. Everything going on seems a little surreal here, it is sort of low-key but odd. I’m staying in Montana at the house of my girlfriend’s parents. Although he hasn’t given that many interviews throughout most of his career Cook was eager to chat and to discuss different aspects of pop music and production styles. This talk resulted in a lengthy Q&A on Cook’s own projects, the future of pop music, the PC Music fanbase, and avoiding the middle ground. Ahead of the release of Apple, I spoke with A. Cook for a long time and listened to the entire 7G several times. I’ve been following the evolution of PC Music and A. He doesn’t only shape the future of computer-made pop but also steps into the indie music world by with using analogue instruments – especially the guitar. With just these the two solo albums he has achieved what other artists need years to. After having released more remixes than own singles, 7G and Apple are Cooks first attempts at a solo career as a musician and not as a producer. Since 2007, Cook has established himself as a producer constantly pushing the boundaries of popular music by channelling different musical styles from K-Pop and Trance to bubblegum pop. Alongside these projects, he has also worked on the forthcoming new solo album of Sigur Rós‘ leader Jónsi. Cook has been working as her creative director leading the production of her later released mixtapes and albums. Since then, Charli XCX has been on the forefront of genre-pushing progressive mainstream pop. That was until she released the Vroom Vroom EP in 2016 with help of SOPHIE, Hannah Diamond, and Cook. For seven years, the London-born producer has shaped the sound of modern pop music through artists like Charli XCX, who made mainstream-friendly and rather simple pop music in the early 2010s.
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